Executive Education – Search Marketing case

What does it take for Harvard Business School to rank first for “Executive Education”?

executive education harvard

Offsite Facts:

– http://www.exed.hbs.edu/Pages/default.aspx is a Page Rank 7 site, 76 referring domains and almost 200 backlinks.

– The majority of the links have as anchor text “executive education” (12 referring domains and 37 links).

– The link profile has a citation flow of 61 and Trust flow of 54 according to majesticseo.com.

Onsite Facts:

– Super optimized meta title: Executive Education and Management Training Program – Harvard Business School

– The search term “executive education” mentioned only twice (!) on page.

– No meta title at all and Google is using the SEO text that is next to the image slider.

Most times small fixes can do the difference for a good – authority site…!


Greek SEO Expert & Inbound Marketing Specialist - Stavros Bilis - SB InboundBay

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